MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet

Complete the Instruments with Various Measurement Scales Worksheet.

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Instruments with Various Measurement Scales Worksheet

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.  

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

• Nominal

• Ordinal

• Interval

• Ratio

• Unidimensional

• Multidimensional 

Type of Measurement Question

Determine in 525 to 700 words the best sampling procedure.