MKT 421T Wk 2 Discussion - Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words:  

Review this link: Marketing Research Methods

• Choose two research techniques/methods discussed in the article referenced above and then research real examples of where both techniques helped improve marketing success. For each example, indicate why the process utilized quantitative data or qualitative data (primary) or was centered on existing data (secondary). The company examples can be from your workplace or from a review of articles in the UOP library.

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Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.