MKT 421T Wk 1 - Apply: Summative Assessment: Quiz

Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks ________, it was prepared for this shift in its marketing environment.

Multiple Choice

• optimized its distribution by adding local outlets in grocery stores

• noticed the change in the demographics of coffee and tea drinkers in general

• added more in-store displays

• shifted funds from product development to advertising

• tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers 

The U.S. government has threatened to increase tariffs on European luxury automobiles because of a trade imbalance between the United States and the European Union. For American automakers like GM and Ford, this action would reflect

Multiple Choice

• a reactive strategy that would harm the technological environmental force.

• a proactive maneuver to manipulate the social environmental force.

• a positive result from regulatory environmental forces.

• a positive response to a technological environmental force.

• a negative impact as a result of adverse competitive, regulatory, and technological environmental forces.

Using smartphones, one can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, Google, and others. As a result, customers often want to replace their smartphones with new models or brands every couple of years, even if their current phones still work. This increase in demand is due mostly to changes in ________, an environmental force.

Multiple Choice

• competition

• social culture

• technology

• regulations

• the economy

Which of the following would be identified as a social force in an environmental scan?

Multiple Choice

• a new consumer protection law

• a delay in young couples marrying and having children

• an introduction of advanced technology

• a decrease in consumer incomes

• a new international firm exporting to the United States

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Multiple Choice

• the increased sales of Cigar Aficionado magazine.

• the introduction of Snickers Maple Almond Butter candy bar.

• the opening of more Starbucks coffee boutiques in supermarkets.

• the upsizing of menu items at fast-food restaurants.

• the introduction of fitness trackers such as the Fitbit.

By 2030, the U.S. population is expected to exceed

Multiple Choice

• 173 million.

• 224 million.

• 293 million.

• 355 million.

• 414 million.

The generation of children born between 1946 and 1964 is referred to as

Multiple Choice

• the gray generation.

• millennials.

• Generation Y.

• baby boomers.

• Generation X.

Generation X consumers are

Multiple Choice

• likely to rely on others.

• authoritative decision makers.

• very prone to extravagance.

• generally supportive of racial and ethnic diversity.

• poorly educated.

Members of Generation Y are likely to have the greatest amount of influence on which of the following product categories?

Multiple Choice

• luxury travel

• health care and insurance

• retirement plans

• sports

• automobile design

Members of Generation Z are most likely to influence which of these?

Multiple Choice

• furniture design

• health care and insurance

• retirement plans

• e-textbooks

• automobile design