MKT 421T Wk 1 Discussion - Marketing Planning

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3 

Respond to the following in a minimum of 175 words: 

• What is the marketing mix? Select an organization or brand. How does your selected organization use the different components of the marketing mix? 

Due Day 7 

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 2 Discussion - Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3 

Respond to the following in a minimum of 175 words: 

• Why is marketing research important to the development of a marketing strategy? Provide a specific example. 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 3 Discussion - Product Life Cycle

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3 

Respond to the following in a minimum of 175 words: 

• Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 4 Discussion - Distribution Channels

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3 

Respond to the following in a minimum of 175 words: 

• What is a distribution channel? What decisions go into selecting a distribution channel? What are the major types of channels? Provide an example. 

Due Day 7 

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 5 Discussion - Integrated Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3 

Respond to the following in a minimum of 175 words: 

• Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process?

Due Day 7 

Post 2 replies to classmates or your faculty member. Be constructive and professional.