MKT 421T Wk 1 Discussion - Marketing Definitions

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words:

• Please review this link as well as the definitions attachment that list a number of marketing definitions. Please choose two (2) terms you were not familiar with, research their importance and then discuss relevant personal examples that will help you understand the term. Marketing Definitions

Basic_Marketing_Glossary_VIEW copy.pdf

Please Note: Before you create you main post, please ensure that your choice of two definitions has not been posted already by someone in your team group.

Due Monday 

Post 2 replies to classmates or your faculty member. Be constructive and professional. Your response post must be at least 175 words in length and include researched substance.

MKT 421T Wk 2 Discussion - Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words:  

Review this link: Marketing Research Methods

• Choose two research techniques/methods discussed in the article referenced above and then research real examples of where both techniques helped improve marketing success. For each example, indicate why the process utilized quantitative data or qualitative data (primary) or was centered on existing data (secondary). The company examples can be from your workplace or from a review of articles in the UOP library.

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Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 3 Discussion - Product Marketing Considerations

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words: 

• Select a product (or service) you are familiar with. Based on your knowledge of the product marketing mix element only, discuss packaging, warranty, service level and branding as key reasons why you are a loyal customer and that this product presents the best value among other competitors. Include a screenshot of your product or service.

Due Monday 

Post 2 replies to classmates or your faculty member. Be constructive and professional. Your response posts must be at least 175 words in length.

MKT 421T Wk 4 Discussion - Value Added Services Provided by Distributors

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words: 

• Although the trend is moving towards "direct" distribution, middlemen or wholesale distributors (indirect distribution) still provide considerable "value added" services to manufacturers and retailers. Research a specific distributor and reference two specific value added services they provide and why they can provide a better solution here than the manufacturer if a change is made to direct distribution.

Due Monday 

Post 2 replies to classmates or your faculty member. Be constructive and professional. Note: Your response posts must be at least 175 words in length.

MKT 421T Wk 5 Discussion - Advantages and Disadvantages of Media Options

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words: 

• Assume you are a marketing manager and you have a marketing budget that would support at least two media choices for promotion. Choose two options from list below and discuss the pros and cons of the various mediums chosen. Identify two specific brands that make use of each of these two choices. You will need to support your examples with screenshots.

Medium choices:

Newspapers

Magazines

Radio

Television

Outdoor Advertising

Digital Marketing (includes social media and email marketing)

Direct Mail

Due Monday 

Post 2 replies to classmates or your faculty member. Be constructive and professional. Your response post must be at least 175 words in length.