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  • MKT 421 Wk 3 Discussion – Product Life Cycle

MKT 421 Wk 3 Discussion - Product Life Cycle

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday... 

Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below ...BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:

Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

The definition of a product includes a "bundle" of things. Discuss and give examples to illustrate. 

So, Class, would you put your money in a bank that was pink? After all, piggy banks are pink! What difference would it make if a bank was made out of bricks or wood? Does it really matter?

What has been the effect of the Internet on the product lifecycle? What particular stage of the product lifecycle has been most affected by the Internet technology?

 Due Monday... 

 Reply to at least two of your classmates. Be constructive and professional in your responses.


MKT 421 Wk 3 Discussion – Product Life Cycle

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