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  • MKT 571 All Discussions

MKT 571 Wk 1 Discussion – Video Review

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday

Watch "TEDTalks: Seth Godin – Seth Godin on the Tribes We Lead" from the University Library. Write a 175-word review of the video. 

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


MKT 571 Wk 2 Discussion – Purchasing Behavior

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday

Respond to the following in a minimum of 175 words: 

Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty. 

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


MKT 571 Wk 3 Discussion – Product Mix

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday

Respond to the following in a minimum of 175 words: 

Consider the product line offered by your local McDonald’s franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix. 

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


MKT 571 Wk 4 Discussion – Distribution Channels

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday

Respond to the following in a minimum of 175 words: 

Select a product you recently purchased and consider what channels were available for the marketing and purchase of this product. Based on the distribution channel through which you purchased the product, discuss how the value chain was affected by that channel of distribution. 

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


MKT 571 Wk 5 Discussion – Customer Loyalty

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday

Respond to the following in a minimum of 175 words: 

Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the "Building, Measuring, and Profiting from Customer Loyalty" article from the University Library. Briefly summarize key points from this article and discuss strategies for earning and measuring customer loyalty.

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


MKT 571 Wk 6 Discussion – Advertising Effectiveness

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday

Respond to the following in a minimum of 175 words: 

Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later. 

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


MKT 571 All Discussions

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