MKT 498 Wk 1 Discussion - Practice: Effective Brand Management

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday 

Respond to the following in a minimum of 175 words: 

Name some resources used for effective brand management. Why are these effective? How do emerging trends effect these processes? How does social media impact communication in marketing? 

 Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.