HCS 440 Week 2 Health Care Historical Trends and Marketing Impact

Write a 1,050- to 1,750-word paper in which you explain your position on national health care spending in the United States. Include information on the following:

Examine the historical trends and impact of health care spending.

How has the level of national health care spending changed compared to the overall spending in the U.S. economy?

Has the trend been overall positive or concerning for the economy and consumers?

Examine what impact marketing has on health care spending.

What impact can the marketing efforts of a facility have on the types of patients it attracts? What impact does it have on the willingness of payers, such insurance companies and Medicare/Medicaid, to cover the cost of the services?

How do health care facilities spend on marketing efforts to differentiate themselves from competition and to attract patients?

Provide a forecast of the following:

The future economic needs of the health care system

Why these needs should be addressed

How you envision these needs will be financed

Format your paper according to APA guidelines.

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