MKT 421T Wk 2 Discussion – Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3

Respond to the following in a minimum of 175 words:  

• Why is marketing research important to the development of a marketing strategy? Provide a specific example. 

Due Monday 

Post 2 replies to classmates or your faculty member. Be constructive and professional.